This Household Cleaning Brand Has the World’s Most Immaculate Twitter Feed

Nothing but white space, with hidden notes

Headshot of Tim Nudd

If you're a cleaning brand, you'd better have your house in order—which means making your social media feeds as spotless as possible. French brand Spontex has done just that on Twitter, with a whole feed of white space.

Actually, though, the brand somehow hid images in that white space, which you can discover by clicking on the tweets. (Try it on the embedded posts below.) A fun idea from ad agency Kids Love Jetlag in Paris.

@nudd Tim Nudd is a former creative editor of Adweek.