Hot ticket

Headshot of Tim Nudd

People driving into New York on any of three major arteries are now being advised on what to do if confronted with that itty-bitty badge of evil: the parking ticket.
Billboards near the Lincoln Tunnel and on the BQE and the Major Deegan bear the headline, “We’ll beat your parking ticket.” They advertise, which helps drivers fight their tickets online. It works like this: If you successfully contest a parking ticket through the site, you’re charged half the ticket price as a fee. The company won’t accept tickets it considers to be safety violations, like parking in front of a fire hydrant or in crosswalks.
”People may think they are parked illegally because they received a ticket,” company president Glen Bolofsky told “But often people are ticketed when they are parked legally. In fact, the city of New York issues a weekday amount of nearly 40,000 parking tickets. We all know there can’t be 40,000 lawbreakers every day.”
So next time you get a ticket, there are other options besides ripping up the offending piece of paper and chucking it in the nearest trash can. (Not that we would ever do such a thing.)
—Posted by Lisa van der Pool

@nudd Tim Nudd is a former creative editor of Adweek.