Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
For those who think goat yoga is so 2016—it is, by the way—there’s a new mind-body-mammal experience launching in the heart of Kentucky.
And while it may have started off as a lark—one of several concepts for a brand brief that essentially said “bring it!”—horse yoga is about to be a thing.
A little backstory: Creatives at boutique agency Coomer were brainstorming a Kentucky Derby-adjacent campaign for client Hallway Feeds. They produced a hero video blending human yogis with quarter horses in a scenario that seems too woo-woo to be true.
The ad, shot with a soothing voiceover against rolling hills and native bluegrass, shows the equine stars doing bird dog, happy baby, savasana and other poses alongside several women yogis, with no computer-generated trickery.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in