Horrifying PSA Asks: Are You a Monster When You're Drunk?

Super grim spot for children's charity

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Well, here's a lovely bit of emotional carnage for your Friday—a creepy-as-hell PSA from Finnish agency Euro RSCG Helsinki for a charity called Fragile Childhood that shows kids wandering around a bleak, forbidding landscape and being preyed upon by monsters. But it turns out these are their parents. "How do our childen see us when we've been drinking?" says the on-screen copy at the end. The children in the spot really do look impressively freaked out.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in