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It’s like something out of a nightmare: Trees and plants come to life, break free from the ground and steal a human’s car. Their madcap chase down the road upends a neighborhood and unsettles passersby. Spring has never looked so terrifying.
This chaotic scene is the latest campaign from Hornbach, a German home improvement retailer known for its surreal and quirky advertising. Created by German agency Heimat, the ad imagines the extreme consequences of not taking care of your garden in spring: The plants will take matters into their own hands.
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