HoneyShed cranks out more wacky promos

Droga5’s HoneyShed project is not to everyone’s liking, which may explain why the shop is vying for second place in Adweek’s “most overrated agency” poll. I think it’s too early to say whether the online branded-entertainment channel will work out. But it’s the arty promotional videos that have me utterly befuddled. After a first round late last year, they’ve uploaded another batch to YouTube. There’s one featuring women gyrating in their underwear while messages left on the HoneyShed call-in line are played.