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Imagine if bees could stop humans from killing them by hijacking pesticide sprinklers, putting up banners and picketing grocery stores. That would be the bee's knees.
Greenpeace has conjured up just such a scenario in its latest ad, "Greenbees," aimed at raising awareness of the global colony-collapse epidemic threatening honeybee populations. In this spot, tiny hive-minded bee protesters hang signs with messages like "Honey You Sprayed the Kids" and "No Bees, No Future." (Unlike BBDO's Grand Prix-winning World Wildlife Fund campaign, these bugs are all computer-generated.)
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