Honda taking to the air for a live ad stunt

It’s hard to get people’s attention nowadays, so we should expect—nay, demand—bigger and better advertising stunts, preferably with a whiff of possible carnage. If David Blaine can get millions of eyeballs by holding his breath, why can’t a forlorn brand? Honda seems to agree, and will air a live three-minute spot tonight showing of a bunch of skydivers linking up to spell out “Honda.” (The photo above is from a practice jump.) The experiment, from 4Creative, is part of Honda’s “Difficult is worth doing” push.