Honda, RPA go 3-D crazy for CR-Z campaign


Honda produced a 3-D extravaganza on Thursday for the launch of the new CR-Z hybrid coupe, hosting a day-long "3-D Playground" in Time Square that included the debut of a 3-D commercial (below), a performance from N.E.R.D., Sony racing simulators for gamers to test out Gran Turismo 5 in Sony-provided Stereoscopic 3-D, and photo booths with 3-D backdrops. If that weren't enough sensory stimulation for people, Maxim models were also on hand with the magazine's first 3-D issue—which of course also includes a CR-Z ad in 3-D (above)! The event was part of the "Opposites in Harmony" campaign from RPA, Los Angeles. See footage from the Times Square event after the jump.