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The new Honda Civic isn’t just a car. It’s a gorgeous towering sandstone formation. At least, the daring engineering that went into designing it is akin to free-climbing a giant cliff, promises a new U.K. ad from Wieden + Kennedy London.
A young woman—British climber Imogen Horrocks—starts on a ladder up the rock face, before quickly choosing to jump from that moderately reasonable ascent to continue scaling without ropes or other equipment, in a romper.
The metaphor here is that the new Civic is more than a mere iteration of the old one.
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