Honda Fit: room for you and all your bats!

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

RPA has a fun new series of ads out to promote the eco-friendly Honda vehicle called the Batcave. Or maybe it's called the Blowfish. Wait, strike that, it's the Honda Bug Zapper. No, actually, it's the Honda Fit, and it was apparently designed and built by a group of people whose only connection to reality is through the Discovery Channel and old Transformers cartoons. People will love the car for the gas mileage, but don't tell them about the bats.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in