Honda Is First to Mock Washington and Lincoln in a Presidents' Day Ad This Year

Slow jamming with U.S. icons

Honda gives Abe Lincoln and George Washington the Auto-Tune treatment in this thoroughly anachronistic slow-jam ad for a Presidents' Day sale. I really tried to like this one because of the fife and drum music, but the lack of focus just kills it for me. Plus, it sells Bluetooth harder than the cars themselves.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in