Honda Is First to Mock Washington and Lincoln in a Presidents’ Day Ad This Year

Slow jamming with U.S. icons

Honda gives Abe Lincoln and George Washington the Auto-Tune treatment in this thoroughly anachronistic slow-jam ad for a Presidents' Day sale. I really tried to like this one because of the fife and drum music, but the lack of focus just kills it for me. Plus, it sells Bluetooth harder than the cars themselves. But if you're going to rip off Andy Samberg, I suppose the results could be worse. If they're going to mix 'n' match from history like this, though, next time they might as well structure it like an Epic Rap Battle. David Kiefaber is a frequent contributor to Adweek's creativity blog, AdFreak.