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Who can blame Eastern Bank for switching ad agencies? The Boston-area bank, which spends about $2 million annually on ads, tapped independent shop Conover Tuttle Pace on Wednesday, following a review. Judging from a quick check of recent headlines, the bank could use an image overhaul, starting with a heavy dose of positive PR. “Eastern Bank Robbed a Third Time” (in Saugus) was bad enough. But the pithy “FBI Looking For Bank Robber Who Wears Celtics Hat” (he knocked over a branch in Malden) hardly counts as a score for the home team.
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