Home-Improvement Chain Makes Delightful Billboards by Fixing Up Small Parts of Buildings

Showing, not telling

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Here's some more great out-of-home work.

German home-improvement chain OBI is advertising its renovation products by actually renovating homes. Well, parts of them. Ad agency Jung von Matt/Elbe measured out billboard-size sections of run-down buildings and fixed them up—creating visually delightful billboards that really show the difference between before and after on an improvement project.

Germany has something of a tradition of doing inventive ads for home-improvement stores, as seen in the rich, weird and often epic marketing done by OBI rival Hornbach.

Credits for the OBI work below.


Client: OBI

Advertising Agency: Jung von Matt/Elbe

Chief Creative Officers: Dörte Spengler-Ahrens, Jan Rexhausen

Creative Directors: Felix Fenz, Alexander Norvilas

Art Directors: Michael Wilde, Max Pilwat, Michael Hess

Copywriter: Felix Fenz

Creative Team: Michael Wilde, Max Pilwat

@nudd Tim Nudd is a former creative editor of Adweek.