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The marketing industry’s recent advertising-as-statuary trend is on full display in this unorthodox tourism stunt from Belgium
Last month, thanks to advanced holographic imaging, 500 residents of Brussels were turned into virtual 3-D statues in a matter of minutes and put on public exhibition for a tourism campaign from European train operator Thalys.
In the wake of 2016’s terrorism attacks, visits to the Belgian capital—already struggling to compete for tourist dollars against Paris, London and Amsterdam—have begun to slide.
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