Holographic Statues of 500 Locals Help Boost Both Tourism and Morale in Brussels

Showing off the people, not just the sights


The marketing industry’s recent advertising-as-statuary trend is on full display in this unorthodox tourism stunt from Belgium

Last month, thanks to advanced holographic imaging, 500 residents of Brussels were turned into virtual 3-D statues in a matter of minutes and put on public exhibition for a tourism campaign from European train operator Thalys.

In the wake of 2016’s terrorism attacks, visits to the Belgian capital—already struggling to compete for tourist dollars against Paris, London and Amsterdam—have begun to slide.

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