Holland Is Incredibly Cool, and Its New Tourism Ad Isn't Too Shabby Either

Holland's new tourism campaign proposes that the country everyone knows for canals and wooden shoes is actually the coolest place on earth. In fact, the video below claims that Holland is the Original Cool, since all the bourgie lifestyle liberalism that Americans enjoy (bicycle culture, organic food, locally owned shops, Bas Rutten) has been a part of the Dutch lifestyle for way longer, and it's more accessible to boot. It's a fair point, to be sure, and they can't rely on legal weed and prostitution to drive tourism forever, so it's good that they're drawing attention to other things.