H&M's Stunning New Ad Subverts What You Think a Lady Should Look or Act Like

Set to Tom Jones' 'She's a Lady'

Come learn from the good, bad and ugly examples of what works, what doesn’t, and what you need to know now about the new era of social media at Social Media Week, April 9-11 in NYC. Register now to save 20% on your pass.

Tom Jones' 1971 hit "She's a Lady" was a braggadocio anthem to all the men who'd found the right kind of woman—the kind who has "style and grace," but, and this is important, "always knows her place." 

Of course, the Paul Anka-penned song wasn't really about a woman—the titular lady could be anyone—but about a man. That man, in 1971, as second-wave feminism was spreading, had managed to find a lady who would rather go to dinner with him than join NOW. 

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in