Mark Zuckerberg is known for having his own sense of style. And that style is very … gray. It's something the tech wunderkind has even humblebragged about. So it makes sense that if he were going to launch a collection with a brand like H&M it would consist solely of gray t-shirts and blue jeans.
That's the basis of the brand's April Fools' gag, which lovingly mocks Zuckerberg's commitment to his work uniform.
The "one less thing to think about in the morning" collection is described thusly: "This new gender-neutral minimalistic range was inspired by Mark's beliefs that making even the easiest decisions (like what to wear or what to eat for breakfast) consumes mental energy and gets in the way of doing more important things."
It's true that Zuckerberg attributes his fashion choices to reducing the number of decisions he'd like to make each day. ("I really want to clear my life to make it so that I have to make as few decisions as possible about anything except how to best serve this community," said Zuckerberg in 2014.)
While the joke is probably one of the best we've seen so far today, it actually brings up an interesting question: Why are gender-neutral clothing lines so drab? But that's an issue for another day.
Instead check out the delightfully self-aware lookbook below: