For hire: the copywriter who can’t write

This has to be a joke. We just received a press release with the headline, “Ohio Woman Launches WriterElf.com, A New Writing Business Based on No Previous Writing Experience.” That sounds like a solid business model. The release elaborates: “WriterElf.com, a new Web-based business, has recently arrived on the cyber-scene. WriterElf offers standard copywriting and concepting services. What’s different here is that the writer states, unequivocally, that she will be learning as she goes.