Hillshire Farms is meat’s cheering section

Hillshire Farms’ “Go Meat!” campaign (hosted at the unwholesome sounding www.gomeat.com) aims to succeed where Saturday Night Live and others have failed: making repetitive cheers anything but a grating irritant. They don’t quite succeed, but some of the slogans in the Meaty Products section are hilarious in their desperation to achieve double entendre. “When conversation’s going south, just pop a Smokie in your mouth” sounds like something you’d hear on Cinemax after the kids go to bed, as does the rambling about “sausage spirit.”