This Agency’s ‘Jingle Butts’ Video Gets Holiday Card Season Off to a Cheeky Start

Zulu Alpha Kilo gets slap happy

Stumped for a fun way to say happy holidays? Try playing "Jingle Bells" with any of your private parts, and you're all but guaranteed to get a reaction. 

Kmart famously did it with "Jingle Balls" two years ago. Now, Zulu Alpha Kilo has moved on to butts. For its 2015 holiday video, the Canadian ad agency brought in world-renowned Spanish percussionist and YouTube star Jorge Perez to perform a cheeky—very cheeky—rendition of "Jingle Bells." 

The cover is an original arrangement from Perez's Madrid-based jazz-fusion band PATAX. And he sure does hit the "skins" with skill and precision. (As the ending makes clear, at least two of the butts are supposed to be male—although that might not appease anyone who's inclined to find the piece sexist and in poor taste.) 

You'll remember Zulu Alpha Kilo from its viral "Say No to Spec" video last month. But as the agency told us in an email this morning: "We say yes to butts." 

As part of the campaign, the agency has also made a donation to Colon Cancer Canada.

UPDATE: In response to complaints that the video is sexist or misogynistic, Zulu Alpha Kilo gave the following statement to Adweek:

"Zulu has always been committed to supporting charitable causes and making contributions important to our team. In order to stay true to who we are as a company, we often do this in a cheeky and memorable way. The intent of this year's holiday video is to show our support to Colon Cancer Canada. We assure you we are 'equal bum opportunists.' The video features both male and female models."


Agency: Zulu Alpha Kilo

Creative Director: Zak Mroueh

Art Director: Jamie Mageau

Writer: Kaidy Wong

Agency Producer: Tara Handley

Account Team: Maya Adler

Director: Zak Mroueh

Cameraman: Albert Huh

Production House: zulubot

Editing: zulubot, Jay Baker

Print Producer: Kari Macknight Dearborn

Studio Artist: Greg Heptinstall

Design Director: Omar Morson

Graphic Designer: Ryan Booth

Colourist, Transfer: Marc Bachli / Pixel Underground

Sound Design: Cylinder Sound

Audio Director: Brad Nelson

Engineer: Brandon Unis

Sound Recordists: Chris Waugh, Joshua Mancuso

Music Produced by: PATAX

Song Arrangement: Jorge Perez

Percussionist: Jorge Perez

Vocals: Alana Sinkey

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