Miller High Life Celebrates the Least Interesting Man in the World

'I Am Rich' ads go for everyman appeal

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Miller High Life would like you to meet Rich, the least interesting man in the world.

The champagne of beers, absent on national TV since 2012, is returning to the airwaves Monday with a new campaign from Leo Burnett, themed "I Am Rich." The concept, on its face, is that you don't need lots of money, or fancy drinks, to be happy.

More subtly, it's also a dog-whistle shot at Dos Equis: You don't need to be an

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