Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Rubbing toothpaste on car headlights can help make them cleaner and lead to a brighter, safer drive.
That’s a useful DIY tip, delivered amusingly in a new Autotuned ad starring HGTV’s Property Brothers, from eSurance and Leo Burnett Chicago.
Drew and Jonathan Scott—the twin brothers who fix up homes for buyers on the reality series—are anchoring a new campaign for the insurance company. The first installment features the pair dressed in metallic suits, standing in a garage, singing (and emoting heavily) as they demonstrate the toothpaste trick.
“There you are, night driving … and you can’t see too clear,” opens the lyric as a cheesy synth bounces in the background, the first of Esurance’s so-called “DIY Ditties.”
It’s a comedic aesthetic best described as Gregory Brothers meets Night at the Roxbury, with a dash of Zoolander thrown in.