HGTV's Property Brothers Auto-Tune Your DIY Tips in Cringey Dance Ads for Esurance

Is there anything Drew and Jonathan can't do?

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Rubbing toothpaste on car headlights can help make them cleaner and lead to a brighter, safer drive.

That’s a useful DIY tip, delivered amusingly in a new Autotuned ad starring HGTV’s Property Brothers, from eSurance and Leo Burnett Chicago.

Drew and Jonathan Scott—the twin brothers who fix up homes for buyers on the reality series—are anchoring a new campaign for the insurance company. The first installment features the pair dressed in metallic suits, standing in a garage, singing (and emoting heavily) as they demonstrate the toothpaste trick.

“There you are, night driving … and you can’t see too clear,” opens the lyric as a cheesy synth bounces in the background, the first of Esurance’s so-called “DIY Ditties.”

It’s a comedic aesthetic best described as Gregory Brothers meets Night at the Roxbury, with a dash of Zoolander thrown in.



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