Hershey's Just Made a Father-Daughter Ad That's One of the Year's Sweetest

Arnold debuts 'Hello happy' line

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Two-dimensional characters are usually dreaded in advertising, but one very thinly drawn character works perfectly in this sweet new commercial by Arnold for Hershey's.

The ad tells the story of Scarlett, a girl who longs to spend more time with her father, who is always busy with work. Tired of getting nowhere with him, she has a life-size cardboard version of him made—and he initially becomes her companion.

But the story doesn't end there.

The spot is beautifully done, from the casting (both dad and daughter are perfectly quirky) to the brooding cinematography to the music—a version of "Higher Love" that Steve Winwood recorded with his daughter Lilly.

The spot launches a new strategy for Hershey's to advertise all of its products—chocolate bars, syrup, spreads, etc.—together

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in