Hershey builds its own factory of happiness

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

This Arnold spot for Hershey's Kisses apparently debuted a few weeks back. So, why did a local TV station just last night run the brand's "land of chocolate" animated commercial from last year? Anyway, this newer ad is an improvement, perhaps because it strongly channels Coke's "Happiness Factory" spot. Is it a rip-off, unintentionally similar or an homage? Did I even use the word "homage" correctly? Probably not, since I accidentally pronounced the "h" when I said it out loud.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in