Here's What You Get When An AI Makes a Super Bowl Ad Bingo Card

Adweek's Super Bowl Bot thinks you should look out for 'patriotic veal' and 'dads gathering'

Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.

Now that Adweek’s Super Bowl ad-pitching bot has processed nearly 4,500 descriptions of Big Game commercials, we thought it might have some insight into common tropes to expect during the high-stakes commercial breaks this Sunday.

So we had the AI generate a couple dozen squares for a hypothetical game of Super Bowl ad bingo, drawing on the thousands of ads in its training dataset, a handful of real Super Bowl ad bingo cards to give it a sense of the format, and the millions of websites fed to the underlying neural network—a cutting-edge text generation model called GPT-2.




Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in