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The Big Game
Presented By
Roku

Here’s What Happened Inside Tide’s Super Bowl #LaundryLater War Room

Forty staffers packed into a Manhattan office to monitor the brand's ads and social media reactions

tide super bowl war room team
The Tide war room sat quiet as the brand's first of four ads ran during Super Bowl LIV. Photos by Trent Joaquin for Adweek

By Paul Hiebert

February 3, 2020

It’s Sunday. Game day.

Paul Hiebert
@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.
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