The Big Game Presented By Here’s What Happened Inside Tide’s Super Bowl #LaundryLater War Room Forty staffers packed into a Manhattan office to monitor the brand's ads and social media reactions The Tide war room sat quiet as the brand's first of four ads ran during Super Bowl LIV. Photos by Trent Joaquin for Adweek By Paul Hiebert February 3, 2020 It’s Sunday. Game day. Paul Hiebert @hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment. Recommended videos