Here's the Story Behind Those Idiotic 'Plastique' High-End Plastic Pants

Bizarre creation was, of course, a hoax

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Maybe you saw the billboard, or the documentary about Frank La Rant, or the lookbook. If so, you were probably disappointed to learn that Plastique, the high-end plastic pants supposedly designed by La Rant, aren't real. And that Fruit of the Loom was behind it all.

The spoof by Crispin Porter + Bogusky originally came from the brand's TV ad in which Fruit of the Loom purportedly tested its boxer briefs by having people wear transparent plastic pants.

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