Here’s the Simple, Powerful Starbucks Ad You Probably Missed on MLK Day

Changing your perspective

Headshot of Tim Nudd

Amid all the dubious tweets and outright fails from advertisers on Martin Luther King Jr. Day this past Monday, here's a little gem from Starbucks that flew under the radar.

"It's time to look at things differently. Again," says the copy in the newspaper version of the ad, which ran in The New York Times. The brand also posted versions of the ad to Twitter and Facebook. A rep at one of Starbucks' agencies said it was done in-house by the marketer. "But we all are big fans of it," the agency rep said.

Simple, classy and powerful.

@nudd Tim Nudd is a former creative editor of Adweek.