Looking forward to the series finale of The Office tonight? Here's something else to look forward to. The real Dunder Mifflin ad below—for the defictionalized paper brand whose products you can actually buy at Quill.com—will air in five Dunder Mifflin "branch" markets (Scranton, Pa., Akron, Ohio, and Utica, Albany and Syracuse, N.Y.) as well as Chicago (the home market of Lincolnshire-based Quill) during tonight's telecast. Just as the NBC show winds down, Dunder Mifflin paper is ramping up its advertising. (It's already among the best-selling brands in the office-supply category.) Its slogan, "Limitless paper in a paperless world," is what drives this spot, which is all about a guy who can turn anything he touches into Dunder Mifflin paper. Of course, he immediately uses his power to prank his co-workers the same way Jim pranks Dwight. The Midas touch is a well-worn theme in advertising, and they're not really challenging any conventions. But let's face it. This is as good as paper advertising gets.
Join the foremost brand marketers, such as Marc Pritchard, Brad Hiranaga, Kory Marchisotto and more, for Brandweek Masters Live on Sept. 14-17. Secure your pass and learn from the brand masters.