Here's How You Write Ads for a Book About Writing Ads

Thomas Kemeny gets wonderfully self-deprecating to promote Junior, his guide for new creatives

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Most advertising books are written in retrospect, with the authors looking back on their successful careers, often through a filter of mildly infuriating nostalgia.

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