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One in eight women will suffer from breast cancer at some point in their lives, and such a serious health challenge deserves its own well-meaning PSAs.
But the slightest hint of bare breast—and particularly a bit of nipple—will get your ads banned from Facebook faster than you can click Zuckerberg’s new angry button. So, how does a breast cancer prevention advocacy group help women more effectively check their breasts in the comfort of their own bathroom mirrors?
For ad agency David in Buenos Aires, the answer was simple—man boobs.
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