Here's How Samsung Gloatingly Responded to Apple's Larger iPhone Screens

New ad says I told you so

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This Samsung ad, which debuted over the weekend, teases the October release of its Galaxy Note 4—and also, more mercilessly, teases Apple for being late to the phablet game at its iPhone 6 event last week. 

Called "Then and Now," the minute-long clip reminds viewers that Samsung was the first company to popularize larger-size handsets. To make its point, it presents snippets of dismissive reviews that followed the Galaxy Note's introduction nearly three years ago.

Being first is all well and good, and perhaps the spot amuses/energizes die-hard Samsung geeks.

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