Here's How Audi Is Celebrating Saudi Arabia's Historic Turning Point for Women Drivers

New ad notes the landmark moment

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

Sunday was the first day women in Saudi Arabia were allowed to obtain their driver’s license and drive cars, allowing for more independence and lifting the ban that had been in place since the 1950s. It is estimated that 2,000 women will apply for licenses to drive in the country.

To celebrate the historic day, Audi focused on a modern Saudi married couple to illustrate how equality in driving applies to everyday life. The spot, “Doors,” from Thjnk in Hamburg, shows the predictable chivalry of the husband opening doors in the home for his wife but, in a twist, she opens the door on the passenger side for him.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in