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Sunday was the first day women in Saudi Arabia were allowed to obtain their driver’s license and drive cars, allowing for more independence and lifting the ban that had been in place since the 1950s. It is estimated that 2,000 women will apply for licenses to drive in the country.
To celebrate the historic day, Audi focused on a modern Saudi married couple to illustrate how equality in driving applies to everyday life. The spot, “Doors,” from Thjnk in Hamburg, shows the predictable chivalry of the husband opening doors in the home for his wife but, in a twist, she opens the door on the passenger side for him.
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