Here's the Extended Version of Nationwide's Dead Child Ad, as Imagined by Funny or Die

Bummer of a new arrival in heaven

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Thanks to Sunday's downer Super Bowl spot, we all learned that Nationwide isn't exactly on the side of the angels.

Now, the divine comedy of this "extended cut" parody from Funny or Die and director Alan Richanbach (who co-wrote it with Travis Helwig) drives that message home. ("Funny or Die," by the way, nicely sums up Nationwide's approach to its two ads on Sunday.)

The shaggy-maned kid from the big-game commercial—actually, a kid actor playing the kid actor—shows up at the pearly gates, and whines on and on about meeting his demise in a preventable household accident.



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