These Are the Campaigns That Won Gold at the 2019 Clios

Burger King, Adidas and more take home multiple big wins

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

How do you define an ad? With each passing year, the answer gets more complex—and more interesting. A burger coupon that sends you to a rival’s restaurant? A set of tampons sold as literature? Hieroglyphics that describe a guitar amp going to 11?

Looking at the gold winners at this year’s Clio Awards, it’s clear that today’s most celebrated advertising often doesn’t sound like advertising at all. And for consumers exhausted by a lifelong, nonstop blitz of branded messaging, that’s probably a good thing.

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