Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Ram created one of the most divisive and derided ads of Super Bowl Sunday with its 60-second spot featuring the voice of Martin Luther King Jr., talking about the importance of service.
Many Twitter users blasted the ad as commercial exploitation of a Civil Rights icon, and the brand issued a statement before the night was over, saying, “We worked closely with the representatives of the Martin Luther King Jr. estate to receive the necessary approvals, and estate representatives were a very important part of the creative process every step of the way.”
But
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in