Here Are the Two New Clash of Clans Ads, Which Will Get a Gazillion Views

Barton F. Graf shows a softer side to the Wizard

There are fewer explosions and more dialogue in Barton F. Graf 9000's new ads for the Clash of Clans mobile game. In the process, we see a softer, less violent side of the Wizard featured character.

In "Preparation," he looks into his bedroom mirror, peels back his hoodie to reveal a massive black pompadour and psyches himself up for another long day on the battlefield. In "Magic," he halts his fireball throwing in the middle of the battlefield to pull a white rabbit out of his hoodie—but don't worry, he hasn't turned into a kids' party magician.

The spots have more than 6 million views each since being posted to YouTube on Thursday. They'll break on TV this weekend. (Last year's 60-second spot has 22 million YouTube views.) Rounding out the campaign are five outdoor posters, each with a different character and headline. "Look into the eyes of my moustache," says one with a close-up of Barbarian's face, "and know despair."

See all the work below.

 

CREDITS

"Preparation"

Client: Supercell

Agency: Barton F. Graf 9000

Chief Creative Officer, Founder: Gerry Graf

Executive Creative Directors, Partners: Scott Vitrone, Ian Reichenthal

Copywriters, Art Directors: Kate Overholt Placentra, Matt Rogers

Head of Production: Josh Morse

Producer: Erica Kahr

Account Director: Kate Faux

Account Supervisor: Michael Andreozzi

Mix: Heard City

Audio Engineer: Evan Mangiamele

Music Supervisor: Good Ear Music Supervision

"Magic"

Client: Supercell

Agency: Barton F. Graf 9000

Chief Creative Officer, Founder: Gerry Graf

Executive Creative Directors, Partners: Scott Vitrone, Ian Reichenthal

Copywriters, Art Directors: Joseph Ianno, Matthew Smith

Head of Production: Josh Morse

Producer: Erica Kahr

Account Director: Kate Faux

Account Supervisor: Michael Andreozzi

Production Company: Psyop

Directors: Fletcher Moules, Dan Vislocky

Managing Director: Neysa Horsburgh

Executive Producer: Amanda Miller

Producer: Shannon Alexander

Mix: Heard City

Out of Home: Barbarian, Wizard, Hog Rider, Wall Breaker, P.E.K.K.A.

Client: Supercell

Agency: Barton F. Graf 9000

Chief Creative Officer, Founder: Gerry Graf

Executive Creative Directors, Partners: Scott Vitrone, Ian Reichenthal

Senior Designer: Matt Egan

Designer: Toga Cox Creative

Director: Dave Canning

Creative Director: Dan Treichel

Copywriters, Art Directors: Joseph Ianno, Matthew Smith

Art Directors: Kate Overholt Placentra, Matt Rogers, Rose Sacktor

Head of Integrated Production: Josh Morse

Account Director: Kate Faux

Account Supervisor: Michael Andreozzi

Art: Psyop

Creative Director: Fletcher Moules

Executive Producer: Amanda Miller

Producer: Shannon Alexander

Lead Technical Directors: Stephen Delalla (3-D), Matt Lavoy (2-D)

Modelers: Jon Balcome, Luis Sanchez

Texture Artist: Yuo Tengara

3-D Character Poses: Chris Meek, Dan Vislocky

Lighters: Stephen DeLalla, Yuo Tengara

Compositor: Matt Lavoy

Designers, Retouchers: Jacqueline Jocson, Edmund Liang

Studio: Box Graphics