Cannes Lions

Here Are the 7 Groundbreaking Campaigns That Won Cannes' 2021 Titanium Lions

Artistry, inventiveness and activism collide in a category designed to be indefinable

A young boy rises out of a lake in the You Love Me ad — "You Love Me" from Beats by Dre bridged artistry with a potent message on racial hypocrisy.Beats by Dre

By David Griner

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Launched by Cannes Lions in 2003 as a way of honoring creative marketing that transcends traditional categories, the Titanium Lion has become one of the industry’s most sought-after awards. The reason is simple: Every innovative marketer aspires to create work so groundbreaking, it can’t fit easily into any box.

This year’s Titanium Lion winners include everything from powerful ads about racial injustice to corporate pledges aimed at changing how farmers think about organic crops.

Here’s a look at this year’s Titanium Lion winners from Cannes 2021:

Grand Prix: Libresse/Bodyform | “Womb Stories”

Agency: AMV BBDO

David Griner

David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."

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