HERB the Robot Separates Oreo Before Turning on His Creators

Last of four spots in W+K's quirky miniseries

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For the fourth and final Oreo Separators video, Wieden + Kennedy got a nonhuman to separate the Oreo cookie from its creme. Say hello to HERB (short for "home exploring robotic butler"), a robot built by scientists at Carnegie Mellon. After some trial and error, HERB is given an algorithm that allows him to perform the task fairly well—impressive, given that he can't even pronounce "Oreo" properly. (And what's with the British accent? You're from Pittsburgh.)

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