Hennessy, Maluma Collaborate on Limited-Edition Bottle That Celebrates Latinx Culture

The brand hopes to continue supporting and connecting with marginalized communities

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

In an effort to bring Latinx culture to the forefront, Hennessy collaborated with Colombian singer-songwriter Maluma to release a limited edition bottle, Hennessy V.S.O.P 2022, designed by the singer himself. This comes after a four-year-long standing partnership between the brand and the artist and is seen as an opportunity to show their shared passion for creativity.

The eye-catching bottle captures a glimpse of Maluma’s world, celebrating the impact of Latin culture in art, music and fashion.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in