Hello, Gamers: 'Old Spice Guy' Isaiah Mustafa Is Back in Targeted UK Ad

Agency Isobel, not Wieden+Kennedy, revives the spokesman overseas

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It’s been more than a decade since Isaiah Mustafa resonantly charmed his way into the hearts of America through his game-changing 2010 Old Spice ad, “The Man Your Man Could Smell Like.”

In the years since, he was largely absent from from the brand’s advertising until Wieden+Kennedy Portland, the agency behind his much-celebrated debut spot, brought him back in 2020 as the father of a new generation’s less histrionic spokesman.

Now he’s also returning to screens in the United Kingdom, this time in animated form, thanks to a spot from agency Isobel.



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