Heinz Will Air 4 Ads at Once During the Super Bowl

It's unclear whether the simultaneous spots are a gimmick or cost-effective

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Not many brands can afford four Super Bowl commercials. Neither can Heinz, which is why it’s running four ads at the same time.

The legendary condiment brand released its Super Bowl teaser this morning, showing four different sets in each corner of the screen. To the soundtrack of high-strung violins and a harp, the sets consist of a sci-fi setting, a clown sitting in a diner, an empty dinner table and a crowded bar. The only thing in common? A bottle of Heinz.

“Prepare

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