Heinz Is Very Sorry for Ketchup Bottle’s QR Code That Led to a Porn Site

The perils of letting a domain lapse

As proof that time makes fools of us all, an out-of-date Heinz ketchup QR code sent unsuspecting German man David Korell to a hardcore pornography site. The code was part of a Heinz contest which let consumers design their own labels. That ended last year, and when Heinz let the website expire, porn company Fundorado stepped in and bought it.

adfreakdk@gmail.com David Kiefaber is a frequent contributor to Adweek's creativity blog, AdFreak.
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