Heinz Says Sorry for Being 150 Years Late to the Pasta Sauce Party

As a purveyor of tomato products, the brand apologizes for not launching the products until now

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In the world of marketing, apology ads have become a genre unto themselves. Often they strike an earnest tone, as when Samsung apologized for its combustible phones in 2016. Sometimes the atonement comes with a subtle dose of humor—KFC’s award-winning “FCK” ad after its chicken shortage is a notable example. 

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