Creativity Heineken’s New Legend Leads a Romp Through the Parisian Underground W+K rolls out 'The Insider'By Gabriel Beltrone|June 10, 2015 Share By Gabriel Beltrone|June 10, 2015 Share Men who drink Heineken are still going on wild romps through the world's most colorful cities, but now one is leading a gaggle of clueless tourists as well. In this new ad from Wieden + Kennedy Amsterdam, a dapper young man hijacks a tour guide's authority and takes his charges to see the better, deeper secrets of Paris. Those include, naturally, a masquerade hidden in crypts beneath the city, with guests wearing plague doctor masks. It's a familiar formula for the brewer: A gregarious charmer, who could easily be the Most Interesting Man in the World in his prime, dances his way through a retro-hip wonderland, slugging Heinekens along the way. The twist here is perhaps that the hero is a little more gracious—less concerned with his his own appetite for chasing thrills and beautiful women (or, in that one instance, for finding his pet goat) and instead more eager to show the guests of his city a good time, as a sort of random act of benevolence. The best moment, though, is probably the silliest—when the tour group is waylaid by a gang of mimes. Probably because after a parade of slick feel-good partying, nothing is more refreshing than a bunch of creepy overblown clowns making fools of themselves. CREDITS Client: Heineken Global Brand Director: Gianluca di Tondo Global Communications Director: Anuraag Trikha Global Communications Manager: Diana Agudelo Hernandez Agency: Wieden + Kennedy, Amsterdam Executive Creative Directors: Mark Bernath, Eric Quennoy Creative Directors: Thierry Albert, Faustin Claverie Art Director: Kia Heinnen Copywriter: Zoe Hawkins Head of Broadcast Production: Joe Togneri Broadcast Producer: Elissa Singstock Planner: Nick Docherty Group Account Director: Jordi Pont Account Manager: Amber Martin Project Manager: Stacey Prudden Business Affairs: Emilie Douque Production Company: MJZ Director: Dante Ariola Director of Photography: Philippe Le Sourd Producer: Natalie Hill Executive Producer: Debbie Turner Editing Company: Peep Show Post Editor: Andrea MacArthur Audio Post: Grand Central Recording Studios Sound Designer, Mixer: Raja Sehgal Music: Schmooze Artist, Title: Feu Chatterton, J'aime Regarder les Filles Music Company: Schmooze Postproduction: Method Studios, Co.3 Flame: Tom McCullough 3-D: Rick Walia Telecine: Stefan Sonnenfeld (Co.3) Producers: Matthew Engel (Method), Rhubie Jovanov (Co.3) Adweek Adweek