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Despite the worldwide restrictions the Covid-19 pandemic caused, especially in regards to socializing, some people still found ways to meet new friends and fall in love. In Heineken’s latest campaign, two people do just that by forming a virtual connection.
“A Lockdown Love Story” features the characters Lola and Charlie who initially connect through their gaming avatars who meet in a virtual bar where they dance while talking through the chat function. This leads to video chats, online arguments, apologies and ultimately a first day in real life over a couple of Heinekens.
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