Heineken Taps Into Fun Moments People Have Experienced Even in Lockdown

The ad is the beermaker's latest installment of the #SocialiseResponsibly campaign

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As Europe struggles to reopen from a year of lockdowns amid the coronavirus pandemic, Heineken has released a global campaign to celebrate the fun and highlight inventive measures people have taken to be safe as they contemplate life outside their homes.

The “We’ll Meet Again” ad campaign from Publicis Italy was released on April 19, almost a year after the Dutch beer company began its #SocialiseResponsibly campaign with the “Ode to Close” that focused on consumers’ responses to the pandemic.

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